Cumberland Building Society

Brand purpose

We worked with The Cumberland Building Society to create their new purpose and brand. The new brand brought to light the respect they have for community and countryside, presenting them as an authentic force for kindness. We then developed a product that put it all into action. Home for a Home mortgages, which donate to Cumbria Wildlife Trust to give nature a home too. We brought this charming, witty idea to life through an integrated campaign.