Motor Neurone Disease Association

Integrated Campaign

A powerful integrated campaign for the MND Association, in partnership with Coronation Street and ITV. Built on the insight that MND can take everything except The Love Inside, the campaign captures heartbreaking scenes of people with MND and their loved ones as they live their lives. The film is set against ‘The First Time Ever I Saw Your Face’ by Roberta Flack, who had a form of MND and has now sadly passed away. The campaign has won numerous awards, but more importantly was welcomed and warmly received by the MND community.