Ratcliffe will work across several charity and commercial clients and will report into Executive Creative Director Bryn Attewell, alongside fellow Creative Director Andy Powell.

Ratcliffe brings a wealth of experience across commercial and charity clients, producing award winning work – most notably The Not-So-Beautiful Game campaign for National Centre for Domestic Violence which won a Gold Cannes Lions and was shortlisted for a Glass Lion. Most recently, she ran the Very.co.uk account at The Gate and previously worked with CoppaFeel, Rightmove and First Direct.

On her appointment, Bryn Attewell, Executive Creative Director at GOOD says “We’re so pleased to welcome Jo to our ever-growing creative department. In recognition of the powerful creative needed to help clients cut through, we knew we needed someone special. Jo’s previous experience speaks volumes, she brings that commercial creative edge to our department but importantly it already feels like she has GOOD in her blood. We’re delighted that someone of Jo’s calibre is joining us at such an exciting time.”

Jo Ratcliffe says “I’m delighted to be joining Bryn and the gang at GOOD. Not only is it a lovely agency, but it also feels like a very exciting place to be – with an amazing list of clients and creative opportunities galore. I can’t wait to get stuck in and help create great work that cuts through, and most importantly, does some good in the world.”