RNIB, You’re Here! – Daisy Leeson, Senior Account Executive
In November, we launched our festive Direct Mail campaign for RNIB, which told the story of 8-year-old Remi, her mother, Sukhi, and Eye Care Liaison Officer, Talia. As is customary at GOOD, we centred this pack around lived experience, dialling into the true realities of Remi’s sight loss journey and the spectacular role the charity has played in supporting her and her family.
The pack was underpinned by a message of hope and joy as we traced Remi and Sukhi’s path from diagnosis – marked by feelings of anxiety and isolation – through to their engagement with RNIB and, finally, to finding Talia, a pillar of support, solution and advice. This undercurrent of hope and joyous excitement came through strongly in our overarching concept, ‘You’re Here!’. Prevalent throughout the messaging and design of the pack, the concept originated from an interview with Talia where she beautifully described the excitement that Remi expresses every time she sees her in her Birmingham-based ward. A testament to the comfort, enthusiasm and confidence that RNIB ECLOs bring to families affected by sight-loss across the country.
Dog’s Trust Christmas – Manasi Gandotra, Project Manager
In November, we launched the Dogs Trust Christmas direct mail pack, centred around a dog’s need for their happy place. Just like for us, a dog’s happy place should be in a home, surrounded by their favourite people, warmth, safety and love, especially at Christmas. But this is increasingly at risk as more dogs are being abandoned and relinquished due to the cost of living crisis, and changes in routine around the festive season.
Dogs Trust is determined to be the happy place abandoned and relinquished dogs need until a forever home can be found, but they cannot do this without our wonderful supporters. They are asking for one off donations so that they can continue opening their doors to the dogs who need them the most and provide them with everything they love and deserve while they wait for their new family.
A dog is for life.
Barnardo’s, Christmas Wonder – Agathe Szczepanski, Account Manager
More than 1 in 4 children in the UK are growing up in poverty. For children spending the festive season cold and hungry, Christmas feels like it’s for other children, not for them. Focusing on food and fuel poverty, Barnardo’s 2024 Winter integrated campaign, ‘Christmas Wonder’, reminded supporters how their gift can give Christmas back to a child living in poverty, encouraging them to donate to help ensure no child goes hungry or cold this Christmas. GOOD created cold and warm fundraising DM packs, display and paid social ads, and supported in the creation of display video assets.
