Motor Neurone Disease Association
We launched a new campaign, ‘The Love Inside’ for the Motor Neurone Disease Association, in partnership with Coronation Street and ITV. The film aired during Coronation Street ad breaks, aligning with a storyline featuring a character diagnosed with MND; a disease that is incurable, progressive and terminal. MND ultimately takes everything from those living with it: the ability to walk, talk, eat and eventually breathe. The campaign contrasts the brutality of the disease with the one thing it cannot take – The Love Inside. This concept is brought to life through beautifully shot, emotive scenes of real people living with MND, set to Roberta Flack’s, ‘The First Time Ever I Saw Your Face’. Flack, who also has MND, adds another layer of authenticity. The film showcases the powerful connection people maintain with their loved ones despite the devasting impact of the disease.
Kidney Research UK: Make Your Mark
‘Make Your Mark’, is a new campaign as part of the Robert Dangoor Partnership for Living Kidney Donation in collaboration with Kidney Research UK and Give a Kidney. Currently, there are 5,500 people on the waiting list for a kidney transplant, and 6 people die every week while waiting. ‘Make Your Mark’ aims to spark curiosity about the idea of donating a kidney to a stranger – a practice known as non-directed donation – or to a relative or a friend through direct-donation. The life-affirming film and social assets introduce these real-life living kidney donors and recipients as they share their experiences. Tonally, the campaign is positive and joyful, reflecting the real stories shared by those featured in the films.
Pancreatic Cancer UK: Rebrand
We worked with Pancreatic Cancer UK to design and launch their new brand and brand platform, ‘More than Hope’. For too long, pancreatic cancer has been left behind, overlooked and underfunded. It receives just 3% of the total cancer research budget in the UK. As a result, it remains too difficult to diagnose, too tough to treat, and has the lowest survival rate of all common cancers. The charity’s work demands attention, action, and compassion. Our newly developed tone of voice and editorial, ‘newsy’ approach to design reflects these principles. It’s bold in its honesty but also in its sense of optimism. It empowers people with solutions and ways to help. And it puts the people affected by pancreatic cancer at its heart.
Pancreatic Cancer UK: The Ultimate Test
We also launched ‘The Ultimate Test’, PCUK’s first campaign under their new brand, as the charity was named TCS London Marathon Events Charity of the Year 2025. Pancreatic cancer has the highest mortality rate of any common cancer. However, a simple test to detect it earlier is within reach. This test could save thousands of lives every year. It just needs more funding. The film focuses on Graham, who ran the London Marathon just hours after losing his father to the disease. He tells his story in his own words, and it features moving imagery of his previous marathon race. The campaign aligns the extraordinary efforts of marathon runners with the crucial work of Pancreatic Cancer UK’s researchers: the ultimate test to develop the ultimate test.
Marie Curie : #WillTalk
Last year, we launched #WillTalk, a new legacy campaign for Marie Curie. The campaign was born from the insight that only half of UK adults have a will, with only 16% of these including a gift to charity. #WillTalk aims to change the narrative around Wills and end-of-life care, remove taboos and spark important and meaningful conversations with loved ones. We worked closely with Marie Curie to sensitively capture unscripted, candid footage of people speaking about their personal journeys and experiences of end-of-life care for their loved ones.
Marie Curie: Care, Comfort & Joy
We created Marie Curie’s most integrated Christmas appeal to date. Through extensive focus groups, we gained profound insights into the experiences of those at the end of life at Christmas time. We found that even in the darkest depths of losing a loved one, people still wanted to find moments of hope and joy – qualities central to Marie Curie’s care. The emotional DRTV asks people to help fund moments of light for people and features Annie, a real Marie Curie nurse who gives an authentic insight into her work. Each vignette is based on the poignant stories shared during our focus group discussions.
RNIB: Be Helpful Guide
We collaborated with RNIB to create and launch the ‘Be Helpful Guide’. This campaign and interactive guide aims to educate the public and create a more accessible world for blind and partially sighted people. Currently, our world isn’t designed with sight loss in mind, which is why 9 in 10 blind or partially sighted people need some assistance to make an unfamiliar journey. Even though many people want to help someone with sight loss, they often don’t know where to start. This campaign aims to change that. All aspects of the campaign have been co-created with people from the blind and partially sighted community, with a playful, approachable tone to bring to life their personalities.
