Parkinson’s UK establish themselves as the go-to place for support
GOOD Agency launches brand new campaign with Parkinson’s UK, the leading charity for people affected by Parkinson’s. The campaign launches for World Parkinson’s Day 2025 (11th April) and shows that the charity is always there to support in a multitude of ways with the key message “Until we find a cure, there’s Parkinson’s UK.”
To mark World Parkinson’s Day, GOOD worked with Parkinson’s UK to create a campaign inspired by real life stories from the Parkinson’s community. Listening to this community, GOOD uncovered that people living with Parkinson’s don’t just need the hope of a future cure, they need support right now. The campaign highlights all the ways the charity can support those with Parkinson’s, from a helpline to walking football, and establishes them as the place to go to for support.
The campaign is the first one to bring to life the new Parkinson’s brand and is the start of a longer-term strategy to widen engagement with the charity’s services. It will run across press, social, radio and DOOH – including at Piccadilly Lights on World Parkinson’s Day. The radio and press media are secured by JAA.
Jo Ratcliffe, Creative Director at GOOD Agency says “It was really inspiring to get to know people living with Parkinson’s and hear their stories. Parkinson’s UK offers a multitude of services and this campaign highlights how they benefit people’s lives. The list of support is almost endless, so we dramatised this with a creative device that scrolls through all the services and pulls out what’s important for each person featured. We’re incredibly excited to see this creative on the Piccadilly Lights to mark World Parkinson’s Day.”
Juliet Tizzard, Director of External Relations at Parkinson’s UK, said “Living well with Parkinson’s right now is a priority for our community. That desire has informed both our brand refresh and this campaign. “Until we find a cure” showcases the support we provide, on a day that’s very special to the Parkinson’s community. GOOD have helped us to capture the breadth and depth of what we do in this creative platform that gives us something to build on in years to come.”
