JustGiving

Brand Campaign

We partnered with JustGiving to launch ‘Just Got Real’, a bold new brand campaign aimed at a younger generation of fundraisers. The campaign captures the moment donations start to roll in. That moment when a fundraiser’s ideas turn into action and their challenge finally ‘gets real’. Starring real fundraisers Freya, Javeno and Matthew, the campaign spans social, digital and OOH and acts as a rally cry for anyone ready to turn passion into action.