MSI Reproductive Choices

Awareness Campaign

Shortly after taking office, Donald Trump reinstated the Global Gag Rule, an Executive order designed to block funding to organisations that offer a full range of reproductive healthcare. Within 24 hours GOOD and MSI responded with this striking, impactful campaign. It ran in the US and UK, across OOH, press and digital, as well as appearing on a Digivan in front of the London US embassy and Houses of Parliament.