People’s Postcode Lottery

“What The World Needs Now” brand campaign

People know what People’s Postcode Lottery does. But they don’t know a huge part of why they do it. We worked with the PPL team (as well as Ellie Goulding and Tom Allen) to create a campaign to say ‘Thank you’ to players across the country and to celebrate the transformative impact of the staggering £1.4 billion they’ve raised for good causes. As well as the emotive 90 second launch film, messages of thanks ran across OOH and digital platforms.